News

Our signature product.

Sustainable production methods


  • Tobias Kelch's collections are primarily manufactured in his studio in Germany; some production also takes place in other European countries. This focus on regional manufacturing supports short delivery routes and strengthens local production structures.

  • The brand sources fabrics from Italian fabric houses known for their high quality and control over sustainable production. Through partnerships with renowned suppliers in Italy, Tobias Kelch ensures exclusive textiles with a strong commitment to quality.

  • In addition to a sustainable approach, high-quality craftsmanship is a top priority. Customers attest to the long-lasting, exclusive quality of the garments – "top-notch quality, very unusual and exclusive" – and also praise Loox 's outstanding customer service.

Sustainability as responsibility

In an industry often characterized by fast-paced change, Tobias Kelch relies on transparency, local production, and consciously selected materials . This commitment to sustainability is evident not only in the manufacturing process but also in the brand's communication: It signals responsible fashion awareness – without compromising on style and comfort.

 Shop now

Our signature product.

Attention to detail – the quilted collar by Tobias Kelch

At Tobias Kelch , every design element represents more than just fashion—it tells a story of craftsmanship, precision, and high-quality workmanship. A perfect example of this is the quilted collar of this polo shirt.

At first glance, it may seem like a small detail, but a closer look reveals the care with which Tobias Kelch designs his collections. The quilted pattern not only gives the collar a sophisticated, structured look, but also adds stability and comfort. Instead of a standard polo collar, this creates a striking design feature that combines elegance and durability.

This attention to subtle differences defines the brand's character: every garment is thought through down to the smallest detail – from the material to the seams. For Tobias Kelch, fashion means more than just style, but also the refinement of classic shapes with innovative accents.

The polo collar, which is otherwise often only functional, becomes a statement piece here – a symbol of the brand's philosophy: to combine simplicity with sophistication .
This design is currently still in progress , but it will soon be released and part of the new collection.

 Shop now

Our signature product.

High-quality materials and striking details – the new T-shirt by Tobias Kelch

At Tobias Kelch, quality and sophistication are paramount. This new T-shirt is a perfect example of the brand's philosophy: crafted from thick, high-quality cotton , sourced specifically from Italy. The fabric not only gives the shirt a special feel but also a durable structure that's comfortable to wear and elegant at the same time.

A special design highlight is the quilted breast pocket with a metal snap fastener . The quilted pattern underscores the shirt's commitment to precision craftsmanship and gives it a unique, three-dimensional look. Combined with the silver snap fastener, it creates an exciting detail that perfectly combines functionality and design.

It is precisely this blend of high-quality materials, innovative accents, and precise implementation that makes Tobias Kelch's collections unmistakable.

This model is also currently still in development – ​​it will soon be released and enrich the collection.

 Shop now